We all know how important fish have been to the economy of Iceland. But it could have gone another way. Imagine, then, if, some 50 years ago, fishermen were like today’s horsemen.
Hæ Siggi, I have a great idea. Let´s sell fish to America.
Frábært!
There are millions of Americans. Hundreds of millions of Americans. They buy our fish, we make lots of money.
Frábært!
But we’ll have to go over there and show them how to cook our fish... we can charge them for that and make even more money.
Frábært!
Já, we go over there, cook a few fish, and we go shopping and pay for the whole trip.... Já, beer there is cheaper than Appelsínn here.
I have an even better idea. We go over and sell fish, we cook the fish, and then we eat the fish to show them how it´s done and they pay us for that, too! We would actually get paid for eating our own fish!
Jæja, but I don’t like fish...
You like money?
Frábært!
Time went by and the fishermen had a great time shopping, drinking beer, hanging out with each other and speaking Icelandic. But they sold very little fish. So they built a large booth with beautiful pictures of fish to show people.
But not even that seemed to work. While the Americans said the Icelandic fish were great, they were not buying them.
So the brave fishermen came home, empty-handed. In fact, broke.
People asked what happened.
The Americans, they can’t eat a good fish.
They’re too old to eat our fish.
Bad fish-eaters.
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Fortunately it didn’t happen like that and the fish industry thrived. And so, of course, did the Icelanders. They moved on from selling their fish to selling their environment.
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Is there a lesson here about selling horses abroad?
If the Icelandic horse is so good, why aren’t Americans buying them?
They are not new in the States. They are known about in the horse community and have been for quite a few years. In fact, a fair-sized herd was brought over in the hold of a ship 1n 1960.
I write this because I have many friends in Iceland who raise and train horses. That should be very clear from my website. I would like to see them do well and, in fact, I want to help them. They can’t all come over to the States and show their horses. And I freely admit that the Icelandic horse is not for everyone.
But it sure as hell is for more people than ride them now!